THE IMPORTANCE OF YOUR BRAND
Company brands, like individual personalities, are based on behaviors and characteristics. The stronger the characteristics, the stronger the business brand image. Over time, these company personality traits become anticipated, expected and relied upon, forming an inherent “promise” between a business and its clients. Being heard amid the roar of your competitor’s voices is a daunting task in today’s crowded marketplace. We find this to be true each time we read a magazine, watch the television, or surf the web.
Whether it's a large or small business, one of the most important tasks to ensure a client’s success is to develop an effective branding strategy. Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experiences. We’ll develop a brand for you that when conveyed in marketing and advertising campaigns, will provide an attractive, cohesive, unique, relevant and most importantly, consistent message to current and potential customers.
About me
I have a unique business model. I did the big agency thing for years with a nice office, employees and major overhead. Since then I've discovered you don't need all that "stuff" to be successful. Due to the incredible technology available to us today and my passion for learning it, I can do all the things that used to take a staff of employees to do.
I've worn just about every hat you can wear regarding this field: Customer Service, Conceptual, Design, Layout, Photography, Illustration, Production Management and more. However, if I can't do it, I know someone who can. I have surrounded myself with a professional network that operates the same way I do. Working together, we work like one large agency. That's a huge advantage for our clients as they receive top-notch Advertising/Marketing without paying for the overhead of a large agency.